Instagram’s latest algorithm update is shaking up the way content performs. While engagement has always been important, recent changes mean that saves and shares now have even more influence over your reach. If you want to stay ahead, it's time to rethink your content strategy.
What’s Changed?
Previously, Instagram’s algorithm prioritized likes and comments, but now, saves and shares are becoming the top ranking factors. This means content that users find valuable enough to revisit later or share with their audience will perform better in the feed.
How to Optimise Your Content
1. Create save-worthy posts like tutorials, infographics, and checklists.
2. Encourage sharing by posting thought-provoking content and relatable insights.
3. Leverage carousels – posts with multiple slides tend to get more saves.
4. Write compelling captions that prompt engagement and conversation.
Final Thoughts
If you want to make the most of Instagram’s new algorithm update, focus on creating content that encourages meaningful interactions. It’s no longer just about quick likes—engagement with real value will take you further.
The best part, it will also help you build a genuine community of loyal followers.
Let’s Keep the Conversation Going
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